New iBuyer Program Wants Sellers to Have Choices, Control

Home sellers considering taking an offer from an iBuyer must weigh a tough decision: Take the instant offer (often receiving mere days to decide) or try to fetch more by listing publicly. Realogy, in conjunction with Home Partners of America, has launched two new programs that set out to give sellers more assurance—and time—to choose.

Realogy and Home Services of America, a residential real estate investment and management company, announced Tuesday the launch of RealSure, a program where Realogy-affiliated agents will be able to provide their home sellers with a cash offer immediately upon listing. The cash offer is valid for 45 days. During that time, the house will also be marketed publicly by a real estate agent. Realogy’s brands include names like Coldwell Banker, Century 21, Better Homes and Gardens Real Estate, Sotheby’s, ERA, and more……….Read More